Major Upgrades to Wellput's Campaign Reservations

📣 Campaign Reservations Just Got a Major Upgrade

Please pardon the break from our regular programming.

We just rolled out several important updates to our Campaign Reservation System—and I couldn't be more excited to share them with you!

At Wellput, our goal has always been to make newsletter sponsorships work—for everyone.
✅ Advertisers want scale, performance, and control
✅ Publishers want simplicity, transparency, and predictable revenue

This week, we made meaningful upgrades to bring those two worlds even closer together.

Here’s what’s new—and why it matters:

✂️ From “Maximum Audience %” to Clear Revenue Caps

Until now, we’ve limited advertiser spend during testing using something we called Maximum Audience %—basically a way to throttle distribution to a portion of a publisher’s list.

💡 It worked in theory. But in practice? Not great.

Most publishers can’t segment their lists, so what we were asking was... well, impossible.
So, we simplified it.

We’ve replaced that logic with a clear Revenue Cap for each campaign.

🔍 Why this matters:

• ✅ Publishers can send to their full list without going over budget

• ✅ Advertisers still get hard limits during testing

• ✅ More publishers can participate in more campaigns

• ✅ Everyone spends less time doing math

It’s cleaner, it’s easier, and it should unlock more distribution—and better performance—across the board.

💰 Estimated Revenue per Campaign

We’ve added a new Estimated Revenue field that shows publishers how much they’re likely to earn from each campaign.

📊 It factors in:

• 💵 CPC (Cost Per Click)

• 📈 Your newsletter’s historical CTR

• 🔁 The advertiser’s CTR across other campaigns

Instead of comparing CPCs and guessing outcomes, publishers can now prioritize based on projected earnings.

✨ For advertisers, this means the strongest-performing creative gets booked faster by top-tier newsletters.

🛠️ Custom Creative Requests—Now Built Into the UI

No more emailing us to swap out logos, update a headline, or ask if you can add a cheeky intro.

📥 Publishers can now submit custom creative requests directly from the dashboard
📤 Advertisers receive and approve requests through a clean, trackable workflow

💡 This isn’t just about saving time. It’s about better collaboration.

When publishers tailor the messaging to their audience, campaigns perform better.
Now we’ve made that collaboration seamless.

📬 One-Click Requests to Raise the Revenue Cap

Sometimes a campaign deserves more than its initial test budget. Now, if a publisher believes they can deliver more value, they can:

• 📌 Click Request Cap Increase

• ✍️ Provide a brief explanation + timing

• 📤 Submit it directly to the advertiser for review

No middlemen. No ping-pong. Just one click to unlock bigger budgets and bigger results.

🎉 These Upgrades Are Live Now

This is what building a smarter sponsorship marketplace looks like:
✔️ More transparency
✔️ More collaboration
✔️ More revenue—on both sides

📌 Want to Work With Us?

👉 If you’re a publisher and not already working with Wellput, click here to sign up.
👉 If you’re a marketer and want to explore sponsorships, click here to schedule a meeting.

We’re thrilled about where this is headed—and we hope you are too.

Let’s scale some campaigns, crush some CTRs, and make this channel really work for everyone involved.

As always, hit reply with questions, feature ideas, or just to say hi—we’re listening.